If you want to generate way more traffic while saving time, I have a simple solution for you: convert your already existing blog posts into PDFs. Create more content from something that already exists.
It’s a really simple process, only takes a minute to complete, and there’s a few good reasons to do this:
- You save a lot of time by repurposing content that’s already performing well and customized for your audience.
- You get your content in front of more people by uploading it to file sharing sites like SlideShare.
- You build your newsletter list by using your content as a giveaway where people have to opt in to get the blog post as a PDF.
When you do this for your highest performing blog posts, you’ll get your content in front of way more people. This isn’t limited to existing blog posts – if you have a talk that was really popular or a video that’s gotten a lot of views, write a blog post about the same topic and turn that into a PDF too.Almost 60% of marketers repurpose content 2-5 times. Turn your blog posts into PDFs to save time & get in front of a bigger audience. Here's how. Click To Tweet
Follow These Steps to Turn Your Posts Into A PDF
- Go to www.printfriendly.com.
- Copy and paste the link of the blog post that you want to convert into a PDF.
- Review the preview that it shows you to make sure that everything looks okay. This is important because not all elements from your blog post look as nice when you convert it into a PDF. For example, images may not be the correct size. The good thing is that it’s easy to delete text or images from the PDF – all you have to do is click on the element you want to remove. The links that you have throughout the blog post still work when you convert them to PDFs, so you don’t have to worry about going back to edit all of your posts.
- Once everything looks great and is optimized to be downloaded as a PDF, click “PDF” at the top.
That’s it! Then download the PDF and be sure to double check it to make sure everything turned out correctly. Super simple, right?
Once you download the PDF, really put it to use. You have several options here:
- Upload it to a file sharing site like SlideShare, Scribd, or issuu so that it gets in front of more people.
- Upload it to your WordPress site as new media so that you have a URL for it and can link to it when needed (like in an email).
- Create campaigns and use your PDF as a giveaway to collect opt ins and build your newsletter list.
Let me know if you have any questions on this!